Pro-Touring has become a huge success for fans and owners of musclecars, and for companies that build products for classic musclecars the sky doesn’t seem to be the limit as some cars are entering staggering power levels. With Optima’s Ultimate Street Car Invitational (OUSCI) at the end of the year following SEMA, the crowd that supports and follows the Ultimate Street Car Association (USCA) is growing just as big as the trend.

Optima Batteries has announced that they have a new sponsor for the full year of events that are taking place all over the United States, at some of the most well-known racetracks in the country. At the end of the year in 2014, there were over 100 participants with all makes and models at the OUSCI, making it the biggest turnout ever.

Optima is proud to add Advance Auto Parts as a new Presenting Sponsor for the full schedule of events beginning in March, which will be televised on the MAVTV Network. With several events that put every driver and car through their paces, there are always surprises because you just never know which cars will come out on top.

“This is a natural fit for the participants and fans of the OPTIMA Ultimate Street Car Series events,” Cam Douglass, director of marketing for OPTIMA Batteries said. “Advance Auto Parts has always been a destination to buy some of the best performing auto parts like OPTIMA Batteries and other great premium brands.  We are very proud to have them on-board with us for the series.”

“We are truly happy to announce this exciting new partnership with the OPTIMA Batteries’ Search for the Ultimate Street Car Events,” says Walter Scott, SVP – Chief Marketing Officer at Advance Auto Parts. “These street car events appeal to the kind of hands-on, do-it-yourself car enthusiasts we gladly call our customers, and the OPTIMA Batteries brand has always stood for performance and high-quality.”

“At each of our 5,300-plus locations, our team members can all relate to the challenges and achievements happening at each of these events, and we are proud to align the Advance Auto Parts name with them throughout 2015.”

To find out when and where the search for the ultimate street car is happening in your area, check out the Optima Batteries website and follow their events page. It’s addicting, just like going into a parts store.