BadBoyVette’s Advice for C7 Corvettes

There appears to be a degree of panic going on over at GM. Not like pure pandemonium or anything, but a nervous kind of twitchiness swirling around the marketing department that’s beginning to leak out to the general public. We’ve picked up on all the supposed leaks of sensitive C7 plans springing up here and there, all the chatter about the upcoming Z/28 and God-forbid, the eventual phasing out of the LS7.

Image: BadBoyVetttes

We spotted a great little editorial/questionnaire on BadBoyVetttes commenting on the public upheavals going on over at GM and just had to laugh. “Chevrolet changes ad agencies. And now so does Cadillac. Buick is marketing to young people via pop-up concerts. GMC is doing a viral guy-skills contest. Seems to be all about making the GM brands more noticed / more in-sync with new consumers.”

BBV is right, what exactly is GM trying to accomplish? Sure, there’s Corvette’s current web contest trying to stir up some viral marketing, and then there’s all the rumors that the 5.5L V8 recently “leaked” to Motor Trend will be a marketing ploy to encourage “younger buyers” in an effort to shed its “mid-life crisis” persona. BBV provided the following “tips:”

THE CAR [design and engineering]
a] Always stay connected to Corvette heritage, just evolve.
b] New thinking for a new generation. Big changes, please.

THE MARKETING [who to reach]
a] 1st priority is the traditional Corvette buyer.
b] Time for more new + young owners.

THE MESSAGES [what to say]
a] The current marketing messages are OK.
b] Bolder tactics to shake up perceptions of Corvette.

THE TONE [how to say]
a] Serious sports car performance.
b] Aggressive in-your-face fun.

THE POSITIONING [how GM uses Corvette]
a] Corvette stands alone.
b] Corvette is the performance technology standard-bearer for Chevrolet.
c] Corvette is the performance technology standard-bearer for all GM.

About the author

Kevin Shaw

Kevin Shaw is a self-proclaimed "muscle car purist," preferring solid-lifter camshafts and mechanical double-pumpers over computer-controlled fuel injection and force-feeding power-adders. If you like dirt-under-your-fingernails tech and real street driven content, this is your guy.
Read My Articles

Late Model LS Power in your inbox.

Build your own custom newsletter with the content you love from LSX Magazine, directly to your inbox, absolutely FREE!

Free WordPress Themes
LSX Magazine NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

LSX Magazine - The Late Model GM Magazine for Camaro

lsxmag

We'll send you the most interesting LSX Magazine articles, news, car features, and videos every week.

LSX Magazine - The Late Model GM Magazine for Camaro

LSX Magazine NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

LSX Magazine - The Late Model GM Magazine for Camaro

lsxmag

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...


chevyhardcore
Classic Chevy Magazine
dragzine
Drag Racing
enginelabs
Engine Tech

LSX Magazine - The Late Model GM Magazine for Camaro

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...

  • chevyhardcore Classic Chevy Magazine
  • dragzine Drag Racing
  • enginelabs Engine Tech

LSX Magazine - The Late Model GM Magazine for Camaro

lsxmag

Thank you for your subscription.

Thank you for your subscription.

LSX Magazine - The Late Model GM Magazine for Camaro

Thank you for your subscription.

Thank you for your subscription.

Loading