Network
Companies today understand the importance of using social media to reach their target audience, and Chevrolet is no exception. In fact, in this recent press release on their website, Chevrolet goes as far as to say that part of the reason for the Camaro’s ever-growing popularity is due to none other than the mighty Facebook.
With over 1.8 million “likes”, the Camaro’s official fan page has more followers than any other car on Facebook. Not terribly surprising considering that the new Camaro is also the number one selling sports car in the United States, beating out its closest competitor, the Mustang, by nearly 10,000 units over the last several months. Chevy is also very proud of the fact that nearly 60 percent of its multitude of Facebook fans are between the ages of 18 and 30, proving that the new Camaro is helping GM reach out to a much younger buyer base than in recent years.
One of the best things about using Facebook for both Chevrolet and Camaro Fans is the direct link they can share through the site. Carolin Probst-Iyer, digital consumer engagement manager for Chevrolet, tells us, ““With nearly 2 million fans, people are constantly posting new photos and content, which in turn inspires comments and engagement from other fans. As a result, the community provides an invaluable way for us to communicate directly with the most passionate Camaro enthusiasts and to understand what they like most about their favorite sports car.”
