We believe in the magic of the automobile

PRI Coverage

davisoverlay

PRI 2013: Davis Technologies Officially Unveils The “Profiler”

Davis Technologies has officially pulled the wraps off its newest device, called the Profiler, that founder Shannon Davis believes will completely change racing, and it's already got the records to back that up. Read More

litiumoverlay

PRI 2013: Lithium Pros Is Part Of A Good Racecar Diet

Can switching to lithium ion batteries make a difference in your racing program? Lithium Pros knows that it can and presents a great case on making the switch. Read More

IMG_5146pribug

PRI 2013: CV Products Really is “Everything Racing”

When CV Products says "Everything Racing," they mean it! With more than 250 different brands offered, plus their own in-house manufacturing, they're a one-stop wonderland for any racer or builder. Read More

IMG_5125pribug

PRI 2013: Street Demon 625 and 750 CFM Carbs

Looking for a no-hassle street carb for your classic muscle car or hot rod? The new Street Demon carburetors are just what you're looking for! Read More

IMG_5215GR

PRI 2013: BES Builds Horsepower for Every Brand

Whether you're looking for a complete engine for a street or race car, high performance cylinder heads, or a partner to help manufacture your own line of parts, Bischoff Engine Service has what you need. Read More

BS-03

PR1 2013: Billet Specialties Introduces New 17-inch Street Lite

Billet Specialties surprised us at this year's PRI show with an all-new 17x4.5-inch Street Lite one-piece forged wheel. Check it out here! Read More

IMG_5208GR

PRI 2013: Darton Adds MID Sleeves for LS Next, Coyote on the Way

Darton is always expanding the list of applications for their Modular Integrated Deck cylinder sleeve system - here's a look at what's new! Read More

MG3_8821

PRI 2013: Centerforce Triples The Clamping Force For Pro-Touring

Pro-Touring racers are hard on the gas and the brakes, and getting the engine to rev in a hurry requires a lightweight clutch. Clamping force needs to be increased, and Centerforce shared their triple disc clutch. Read More

PRI-Tremec-101

PRI 2013: Tremec’s Power Play Contest Gives Winners Potent Prizes

Bruce Nelson and Steve Baisley are lucky guys. Why's that? Well, it's because both men were just recently awarded crate engines and T-56 Magnum transmissions from Tremec's Power Play Sweepstakes. Read More

pri-overlayp-strange2

PRI 2013: Race Strange With New KERA Oval Axles

At this year's PRI tradeshow, Strange Engineering shows us why oval track axles should not be equal in this look a their truck KERA axles. Read More

pri-overlay-strange5

PRI 2013: A New Strange Aluminum Rearend For 5th Gen Camaros

Strange Engineering offers an alternative to the steel fabricated 9-inch rearends for the the 5th Gen Camaro with their new Aluminum 9.75-inch rearend. Read More

Phoenix Overlay

PRI 2013: Phoenix Race Tire Has Got The Set For Your Blacktop Needs

Phoenix Race Tire has five different front size skinnies available for the weekend warrior guys as well as a performance based drag radial for stock, super stock, comp eliminator cars in need of fresh rubber. Read More

DSC_4512

PRI 2013: MSD Evolves The Power Grid With New Modules

With the success of the Power Grid in and of itself, MSD has been continually adding new accessory modules to the unit to deliver added capabilities for racers, like the new Boost Controller and Power Module. Read More

M&H Overlay

PRI 2013: M&H Pushes The Evolution Of Tire Technology

We dropped by the M&H booth to learn more about the company and their product line. They’ve got something that is definitely a game changer. Check out their new built in Camber Radial Drag tires here! Read More

arias10

PRI 2013: Renewed Interest in Arias Hemi Heads for LS, 351W Engines

The Arias hemi designs for LS and 351W engines are starting to draw interest again. Check out the details of these two unique cylinder heads designed by a racing legend. Read More

PRI-Jiffy-Tite-100

PRI 2013: Jiffy-Tite Rolls Out The Compact Series Of Fittings

Jiffy-Tite is well known for their line of quick-connect, valved fittings, but not every connection needs a valve. When valve technology isn't required but quick connect is, their new Compact Line is the solution. Read More